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How To Sell High Ticket Courses Over The Phone

Do you sell online courses? Want to make more money with fewer students? I'm going to show you how to sell high-ticket courses over the phone.

Recently, I did a webinar with Joel Erway for his webinar marketing students. Joel is the CEO of the Webinar Agency. As the name suggests, they help clients sell high-ticket offers with webinars.

This is the recording. Enjoy!

Training Highlights

  • The power of negative thinking [13:53]
  • How to bypass your personal limits and be the perfect version of yourself [15:15]
  • The right way to read into call applications to predict if a deal is likely [18:50]
  • A counterintuitive fact about advertising/paid traffic (hint: it has to do with how many ad variations I'm running) [23:50]
  • The 4 types of people you'll hear on every call and how to communicate with each (mastering all 4 will skyrocket your close rate) [28:10]
  • “What's the best script?” [37:50]
  • How we use Hollywood screenwriting principles to coach phone sales [39:40]
  • A simple vocal trick to get your prospect to spill the beans on what's really going on (millennial girls do this all the time) [45:30]
  • A 100-year-old copywriting technique you can use to perfect your offer delivery on sales calls [47:24]
  • The one thing people do on sales calls that makes them objection magnets (and how to eliminate objections before they even form in your prospect's mind) [49:00]
  • How to make your prospect feel like you “get them” and get them to believe in you [55:15]
  • How to ethically “brainwash” your prospect to get them to make a decision [57:30]
  • How NOT to take their money (this can literally blow the sale after they've made a decision) and right way to do it (another technique I stole from direct response copywriters) [59:10]
  • An important nuance when presenting your offer IF you sell high-ticket courses [1:05:00]
  • PLUS 20 minutes of Q&A with Joel and his students!

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2 comments… add one
  • Lloyd Oct 26, 2019 @ 22:13

    Hey how’s it going

    I absolutely loved this webinar and got so much value and Knowledge nuggets. I’m a salesperson/closer down here in Australia and am wondering if you have a course or some course materials ?

    • Mike Mark Oct 27, 2019 @ 16:22

      Hey Lloyd, we do offer a course and training for closers. A good starting point is inside of our group at

      Also if you wanna jump on a call to discuss taking your sales to the next level, let me know and we can set something up.


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