Maybe you’ve been in a situation where you got the leads coming in like crazy.
Your calendar is chock full.
And guys how many sales you’re getting.
Nada. Zip. Zilch. Zero.
Just a DONUT. And you can’t even eat it.
That feeling sucks.
So what do you do?
Hire another salesperson.
Then what happens?
More of the same.
After you’ve kissed enough frogs, you might even start to think that salespeople are an unreliable bunch.
Wanna know what’s really happening?
Your marketers don’t understand sales. And your salespeople don’t understand marketing.
So while they feel that they are speaking the same language…
It’s like talking with a drunk Irishman. Sure he’s “speaking” English.
But communication just ain’t happening.
That’s why it’s so important to bring in the right people who fully understand the process of scaling high ticket… from end to end.
Just some thoughts inspired by a convo with 7-figure media buyer friend of mine.